Who actually makes sure that the new Nina Chuba song is played on the radio?

As a PR or promotions manager, your job is to market talented artists and bands, draw attention to them and advance their careers. Your job plays a crucial role in presenting bands and their music to the world and helping to determine their musical success.

PR or promotion managers usually work in agencies or labels. Your job is mainly to develop strategies to bring artists to the fore. You create (digital) marketing campaigns tailored to their target groups and use different channels to spread their music. You use the reach of PR, TV or radio promotion and increase it with different showcases, performances or events. Through your work, you contribute to their songs being heard and appreciated.

In this job, you can give free rein to your creativity and innovation and develop unique marketing concepts that stand out from the crowd. Analytical skills allow you to identify target groups and create successful campaigns. Your communication skills are essential to interact effectively with artists, media and fans.

You can get a job as a PR or promotion manager by studying marketing, communication or music management, for example. You can get your first foot in the door through internships or supporting activities in record companies, event agencies or media companies. You can also do this job as a career changer from the marketing and communications sector. The most important thing is an enthusiasm for music and bands and your ability to tell stories. It is important to build up a network of labels, radio and TV stations or music agencies in order to reach the relevant contacts and market your artists in the best possible way.